The highly anticipated live reunion of the season 4 cast of Netflix’s reality dating programme “Love is Blind” on Sunday has been postponed due to technical difficulties.
Netflix eventually decided to film the programme for streaming, claiming that it will be accessible internationally at 3 p.m. ET on Monday.
“To everyone who stayed up late, woke up early, and sacrificed their Sunday afternoon… we are incredibly sorry that the Love is Blind Live Reunion did not go as planned,” Netflix said in a statement. “We’re filming it right now, and we’ll have it on Netflix as soon as possible.” Thank you once again, and please accept my apologies.”
The second live event in Netflix history is set to begin at 8 p.m. ET on Sunday. Netflix tweeted a few minutes after its projected start time, “Love is… late. #LoveIsBlindLIVE will be on in 15 minutes!”
After a few minutes, the streaming provider guaranteed that the programme “will be worth the wait…” When Netflix customers attempted to view the stream, they were greeted with the message, “It’s nearly time! The live event will begin shortly.”
Unlike many of its streaming rivals, the firm is not accustomed to broadcasting live events. The sole live programme to appear on Netflix was “Chris Rock: Selective Outrage,” a standup special by the comedian, on March 4. That went off without a hitch.
Competitors to Netflix have found success with live streaming. Last year, Amazon Prime began showing Thursday Night Football. For some games, Apple TV+ collaborates with Major League Baseball. Other rivals have also entered the live space.
However, Netflix has been famously averse – not because to technical barriers, but because the business has frequently said that live broadcast rights, especially for sports, are expensive. Nonetheless, Netflix had a difficult 2022, losing members as consumer behaviour changed. As the media environment continues to alter, the business began experimenting with live broadcasts.
As the world awaited the reunion broadcast, presented by Nick and Vanessa Lachey, the hilarious and stinging social media remarks began to flood in.
Among the outraged users was New York Democratic Rep. Alexandria Ocasio-Cortez, who was retweeted by Netflix.
Blockbuster, the defunct old video retailer, tweeted: “Remember renting vhs’ from us?” You may start it right now… This is the outcome.”
The “Love is Blind” series shows couples who propose before meeting. When the firm began streaming three years ago, it was at a time when conventional network and broadcast television were practically the only venues to get a reality fix.