The top-seeded The Philadelphia Eagles and Kansas City Chiefs are on their way to a Super Bowl ticket price worthy of two of the NFL’s finest teams squaring battle.
Super Bowl LVII ticket prices surged during the course of the week after ticket prices for the conference finals games dropped slightly: the game’s “get in” price went from $5,600 per ticket one week ago to over $6,000 as of Monday morning. Prices indicated as “get in” include broker fees and reflect the cheapest ticket in the stadium.
That $6,000 mark keeps Super Bowl LVII among the most expensive “get in” tickets in Super Bowl history, trailing only the 2015 Super Bowl between the New England Patriots and Seattle Seahawks in Glendale, which set a record $8,764 due to a ticket speculator meltdown, and the 2020 Super Bowl between the Chiefs and San Francisco 49ers in Miami, which hit $6,603. The Chiefs and Eagles have won Super Bowls in the past five seasons, and Glendale lacks the attractiveness of famous tourist locations like Miami and New Orleans, thus the third overall spot is in great demand.
It is suggestive of two factors why the fan bases of the Chiefs and Eagles are travelling for this game: first, the NFL’s Super Bowl ticket demand is continuing to rise following the reduced-capacity COVID-19 pandemic game in 2021. Second, the Chiefs and Eagles fan bases are living up to the anticipation that they will travel for this game.
It’s worth noting that the average price of Super Bowl LVII tickets has dropped just little after the conference championship games ended. According to TicketIQ data, the average Super Bowl LVII ticket cost about $9,720 after the AFC and NFC championship games on Jan. 29. As we approach “Moving Monday,” the Monday before the Super Bowl, which some traders believe is a line that begins to reflect how prices will move later in the week, that average price has now decreased to roughly $9,400. Over the previous week, there have been around 2,500 to 2,700 tickets available every day across all secondary market outlets.
Ticket prices are significantly more steady today than the last time this game was played in Glendale. During Super Bowl XLIX, the greatest ticket panic in Super Bowl history occurred at this site. This was due in part to secondary market speculators who bet against the Super Bowl ticket price for the 2015 game and spent months selling tickets they didn’t really have. The concept behind short-selling was simple: offer tickets to buyers months in advance, finalise orders at the last minute, and profit by acquiring seats that were less costly than those already sold. The only difficulty was that the market shifted in the other direction, and prices rose owing to a surplus of goods.
Speculators who had previously sold tickets for the event for between $2,500 and $4,000 were forced to hurry to fill orders that had climbed to between $8,000 and $9,000 per ticket. As a result of the “melt up,” several investors experienced losses in the hundreds of thousands of dollars or more. Some elected not to fulfil orders and instead shuttered their doors, losing everything in what is arguably the biggest Black Swan event in ticket sales history.
Although it is unlikely to happen again in Super Bowl history, major ticket price increases may occur throughout the week. Brokers will be watching closely over the next 48 hours to see whether the trend breaks or pushes into record territory. This one is still up in the air.
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