Compared to other rappers, J. Cole may have the most impact on the NBA. The Miami Heat defeated the Boston Celtics in the Eastern Conference Finals on Friday (May 19) thanks to the 27-year-old player Caleb Martin, who scored 25 points. It was reported that Martin, who briefly played for the Charlotte Hornets in 2020 and 2021, was lured to the Heat thanks to help from the co-founder of Dreamville Records.
Martin allegedly worked out at a facility run by Cole after his stint with the Hornets, and the rapper got in touch with Heat assistant coach Caron Butler about it.
Butler told The Charlotte Observer, “He had reached out to me and told me he had a very, very talented guy that was just wrecking shop up here in North Carolina.” Martin has just been let go by the Hornets. We were obviously still working to develop our ability.
Martin eventually became a mainstay on the club when Butler heeded Cole’s advice and gave him the opportunity to work out with the Heat.
Martin was invited to an open scrimmage in the summer when [J. Cole] contacted me, and ever since then, he has worked hard to stay on the team. Butler said, “But J. Cole’s vision in seeing Caleb could come and assist a competitive team was simply remarkable.
Cole participated in three preseason games with the Rwanda Patriots of the Basketball Africa League in 2021 while displaying a promising future in NBA scouting. The Off-Season artist signed a one-season contract with the Scarborough Shooting Stars of the Canadian Elite Basketball League in May of last year. In NBA2K23, Cole is another selectable character.