The legendary Drew Brees of the New Orleans Saints pretended to be hit by lightning as part of a marketing ploy for PointsBet.
As of Friday around noon, a video clip that was uploaded to Twitter and depicts the suspected strike has received more than 1 million views.
Brees reaffirmed his good health in a subsequent video.
Famous New Orleans Saints quarterback Drew Brees staged a lightning strike as part of a marketing ploy for the betting firm PointsBet.
In a short clip shared on Twitter on Friday, Brees can be seen filming a commercial for PointsBet in the lightning-prone region of Catatumbo, Venezuela, when a lightning strike appears to strike him and throw the production off balance.
As of Friday at noon, it had already received over a million views.
Brees reaffirmed in a later video that he is fine and “buzzing” about the sportsbook’s most recent promotion involving its “flash bets,” which enable customers to place wagers during games.
The prank occurs when online sportsbooks become more well-known and compete for clients.
The director of the sports business school at Washington University in St. Louis, Patrick Rishe, described the event as “absolutely a shock, both literally and symbolically.” In my opinion, this is one of the worst decisions he has ever made for a public person, and it should have been avoided at all costs. It’s obvious that PointsBet tried to stand out in the DraftKings and FanDuel-dominated online sports betting market, Rishe said, “but yeah, this truly feels like it’s over the line.”
A spokeswoman for Brees declined to comment on the matter. Brees is the representative for PointsBet, a firm that is active on the Australian Stock Exchange and also has activities in the United States of America, Canada, and Ireland.
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