Candace Cameron Bure is no longer considered the reigning queen of Christmas movies on the Hallmark Channel.
The actress discussed her decision to leave one cable channel in order to begin working for another one, the faith-based Great American Family, in an interview that was only just published in the Wall Street Journal.
In an interview with the newspaper, Bure said, “My heart wants to write stories that have more significance, purpose, and depth behind them.” “I knew that the individuals behind Great American Family were Christians who love the Lord and wanted to promote faith programming and wonderful family entertainment,” you said. “Great American Family is a Christian-based television network.”
Candace Cameron Bure is working as the chief creative officer for the channel and creating religious titles as part of her “Candace Cameron Bure Presents” banner. Cameron Bure considers herself as a fervent Christian, and she also produces religious titles.
The new network is under the direction of Bill Abbott, chief executive officer of Great American Media.
Cameron Bure’s career was aided by him while he was employed at Crown Media Family Networks, the parent company of the Hallmark Channel. During his tenure there, he held the position of chief executive officer.
As the story points out, while Cameron Bure was co-hosting “The View” (she started doing the programme in 2015 and departed in 2016), she backed a contentious choice made by an Oregon bakery to not construct a wedding cake for a same-sex marriage.
When Abbott was working for Hallmark, the company declined to air commercials for the wedding planning website Zola that depicted two brides kissing. This raises the question of whether or not Great American Family will incorporate LGBTQ narratives in their future productions.
Cameron Bure expressed to the Journal her belief that the Great American Family will maintain its central focus on the “traditional marriage.”
Abbott exhibited a greater degree of reserve.
He stated that it was definitely the year 2022 and that everyone was aware of the current trends. There is no whiteboard with the words “Yes, this” or “No, we will never go here” written on it.